Thanks for being here

Hi! I am Ina. The Founder and Creative Director here at The Visioner Co.


am a practical dreamer, self-taught web designer and brand strategist with a big vision. I've been designing personal brands and websites for the past 12 years. I had the privilege to work with starts up business all the way to Blue Chip companies, designing 5 figure websites, helping them to execute their vision through strong brand strategy and structuring their site for scalability.

But it wasn’t always smooth sailing. I definitely experienced a love-hate relationship with my business, I had it all, I lost it all and I had to start again. I was exposed, on many occasions to a battle with inauthentic brands who used my vulnerability just to get more money out of me.

My experience taught me that building a brand doesn’t have to be complicated and expensive. Therefore my mission is to help and support soul fuelled female-led businesses, free thinkers and action takers like you. So if you're ready to learn and make things happen, I am here to support you in your hustle so together we can create a better world we live in.

I am a great believer that everybody deserves to get a chance to dream big and build a business without spending thousands of $$$ when just getting started. Therefore I want to help you feel empowered and get inspired to celebrate your unique qualities, find your voice and create a business that works on your terms. There will never be a perfect moment to get started as is the present time. So start with what you have and celebrate the unique, beautiful you.

How I got started

My inspiration for design started when I was a little girl. I loved nothing more than to make and create things and watch my architect father bring his visions into reality through his drawings. Now I combine the creativity I learnt from my father and the passion to help others from my mother to create a holistic business where I can help other entrepreneurs with valuable knowledge, soulful design and meaningful and effective solutions that provide you with a platform from which you can grow your amazing business.  

My irreplaceable assistant

This is Freddy! His role in the company is very important. He keeps me happy and entertained. He was born blind but his handicap never stopped him from living a happy and fulfilled life. When he is not hiding his toys and creating chaos, he likes to chill while listening to James Brown’s “I Feel Good” on repeat.

My Manifesto

Values that empower me to do more in life


Be honest, be real, be open and make decisions that align with my mission.


Be committed in heart and mind to empower others through meaningful design and education.


Reach beyond boundaries, experiment and create simple yet timeless solutions to inspire the world.


Pause for a moment and try to see the world through the eyes of others.